Our Ambition:

Healthy oral care habits mean more than good teeth. It is key to wellbeing and impacts quality of life, self-esteem and ability to speak, smile, smell, taste and chew. Our mission is simple: help more people around the world understand the importance of healthy smiles and how small, daily actions can have a big impact on people’s lives and our communities. We set a goal to educate and enable 2 billion people to adopt healthy oral care habits by 2030, driving responsible consumption along the way.