Anti-cavity, maintains healthy condition of gums

It forms a micro-thin shield that protects against dietary acids and Inhibits production of plaque. Helps to: prevent cavities, protects against plaque regrowth, maintains gums in a healthy condition and protects against sensitivity and bad breath.

Stabilizing Agent maintains healthy condition of gums

Helps stabilizing the toothpastes’ formulation. Helps to: protects against plaque regrowth, maintains gums in a healthy condition and protects against sensitivity.

Anti-cavity Active Ingredient

Fluoride helps prevent tooth decay by slowing the breakdown of enamel. This increases the resistance to future acid challenges. WHO, FDI, IADR and CSA have recently reaffirmed the efficacy and safety of fluoride.

Anti-Tartar build-up + Anti Bacteria active ingredient

Eliminates sources of bad breath that cause bad breath, protects against plaque, prevents tartar build-up and cares for gums.

Humectant

Provides a pleasant brushing experience through keeping the toothpaste’s level of viscosity in balance. It holds ingredients together and helps prevent the product from drying out.

Cleaning

Whiter teeth through cleaning, polishing and gently removing surface stains, while protecting the enamel. Silica removes surface stains when combined with mechanical action from toothbrush.

Cleaning

Whiter teeth through cleaning, polishing and gently removing surface stains, while protecting the enamel.

Anti-Tartar & Stain Prevention

Helps prevents tartar build-up. Removes and helps prevents surface stains.

Humectant

Provides a pleasant brushing experience through keeping the toothpaste’s level of viscosity in balance. It holds ingredients together and helps prevent the product from drying out.

Humectant

PEG is an ingredient that helps hold components of the toothpaste together. It has high solubility in water and helps with foaming action for a more pleasant brushing experience. PEG-6 (polyethylene glycol 6) is not to be confused with ordinary Polyethylene, both are different chemical compounds.

Solvent, carrier ingredient

Hydrates and dissolves many ingredients.

pH Buffer

Maintains pH of the product for efficacy and integrity.

Flavour & Cooling ingredient

Aesthetic Component that helps improving the taste of the toothpaste and your overall brushing experience. Ingredients in the toothpaste that help clean and protect your teeth like Fluoride and abrasives do not taste delicious on their own.

Foaming Agent

Foaming and cleaning agent that helps to dislodge food particles, bacteria and plaque and helps pull stains away from teeth.

Even though there are debates about SLS, the way how it is being used in toothpaste is non-problematic. In fact, SLS has been tested in multiple clinical studies with no indication that it is a contact allergen. The safety of SLS has not been questioned by the European Commission, nor its expert advisory committee (SCCS), nor by any of the member states.

Stabilizer Agent

Maintains efficacy of Stannous Fluoride by stabilizing it.

Binder, thickener

Delivers the right toothpaste consistency.

Sweetener

Aesthetic Component that helps improving the taste of the toothpaste and your overall brushing experience. Ingredients in the toothpaste that help clean and protect your teeth like Fluoride and abrasives do not taste delicious on their own. While this ingredient gives a sweet taste, our toothpastes do not contain sugar!

Binder, thickener

Delivers the right toothpaste consistency.

Colour, aesthetics

Aesthetic Component that delights you and your overall brushing experience. Makes a toothpaste sparkle.

Humectant, carrier ingredient

Provides a pleasant brushing experience through keeping the toothpaste’s level of viscosity in balance. It holds ingredients together and helps prevent the product from drying out. Protects against growth of plaque/bacteria.

Binder, thickener

Delivers the right toothpaste consistency.

pH Buffer

Maintains pH for product effectiveness.

Makes toothpaste white

It is an ingredient frequently used in cosmetic products as a colorant. Creates the white look of a toothpaste. Even though there are debates about Titanium Dioxide, the way how it is being used in toothpaste is non-problematic. It is safe to use as per EU-Cosmetics Regulation.

Foaming agent

Foaming and cleaning agent that helps to dislodge food particles, bacteria and plaque and helps pull stains away from teeth.

Anti-Tartar and stain removal Ingredient

These ingredients help prevent the formation of tartar and stains.

pH agent cleaning ingredient

Baking soda taste, delightful experience.