WHY ORAL-B

INNOVATING WITH DENTISTS

From sonic-type technology in 1963 to today’s iO series. Oral-B’s iO Series revolutionizes the electric toothbrush. iO features first-of-its-kind features for astounding plaque removal and an amazing brushing experience like nothing else available.

BETTER CLEANING THAN SONICARE DIAMONDCLEAN SMART*

Designed with dentists, personalized for you.

PROVEN TO REMOVE MORE PLAQUE

iO is clinically proven to remove ~48% more plaque along the gumline vs. Sonicare DiamondClean Smart*.

MORE EFFECTIVE AT IMPROVING GUM HEALTH

iO is clinically proven to be 62% more effective at reducing gum problems vs. a Sonicare DiamondClean Smart*.

THE INTELLIGENT WAY TO BRUSHING BETTER

Our app uses advanced 3D tracking1 to map out all areas and surfaces on your teeth up to 16 zones. Together with built-in AI Brushing Recognition Technology2 that has learned over 1000 human brushing behaviors they help guide you to your best clean and make sure you cover all areas.

*Based on an 8 week clinical study. Adam R, et al., Int. Dent J 2020; 70 (Suppl 1): S16-S21.
13D tracking only available in iO 9.
2AI brushing Recognition only present in iO Series