WHY ORAL-B

INNOVATING WITH DENTISTS

From sonic-type technology in 1963 to today’s iO series. Oral-B’s iO Series revolutionizes the electric toothbrush. iO features first-of-its-kind features for astounding plaque removal and an amazing brushing experience like nothing else available.

WHY ORAL-B

INNOVATING WITH DENTISTS

From sonic-type technology in 1963 to today’s iO series. Oral-B’s iO Series revolutionizes the electric toothbrush. iO features first-of-its-kind features for astounding plaque removal and an amazing brushing experience like nothing else available.

ROUND BRUSH HEAD CLEANS BETTER FOR HEALTHIER GUMS*

*vs. a regular manual toothbrush

ROUND BRUSH HEAD CLEANS BETTER FOR HEALTHIER GUMS*

*vs. a regular manual toothbrush

BETTER CLEANING THAN SONICARE DIAMONDCLEAN SMART*

Designed with dentists, personalized for you.

PROVEN TO REMOVE MORE PLAQUE

iO is clinically proven to remove ~48% more plaque along the gumline vs. Sonicare DiamondClean Smart*.

MORE EFFECTIVE AT IMPROVING GUM HEALTH

iO is clinically proven to be 62% more effective at reducing gum problems vs. a Sonicare DiamondClean Smart*.

THE INTELLIGENT WAY TO BRUSHING BETTER

Our app uses advanced 3D tracking1 to map out all areas and surfaces on your teeth up to 16 zones. Together with built-in AI Brushing Recognition Technology2 that has learned over 1000 human brushing behaviors they help guide you to your best clean and make sure you cover all areas.

LINEAR MAGNETIC DRIVE

The iO Linear Magnetic Drive System effectively directs the cleaning energy to the point of every individual bristle for a whisper quiet smooth cleaning experience and a professional clean feeling every day.

*Based on an 8 week clinical study. Adam R, et al., Int. Dent J 2020; 70 (Suppl 1): S16-S21.
13D tracking only available in iO 9.
2AI brushing Recognition only present in iO Series