BLACK FRIDAY

Black Friday starts in

22Day

10Hr

49Min

06Sec

Early Black Friday Deals

Enjoy £10 off your first order £60+ when you sign up to our newsletter

Unlock Your Exclusive Free Gifts

Spend £60

FREE x1 Advanced Toothpaste

Spend £100

FREE 6-month supply of brush heads

Spend £150

FREE 6-month supply of brush heads + premium whitening toothpaste

Spend £60

FREE x1 Advanced Toothpaste

Spend £100

FREE 6-month supply of brush heads

Spend £150

FREE 6-month supply of brush heads + premium whitening toothpaste

<div class="modern-product-grid-block-container pb-5 ob-io-product-grid-block" id="product_grid_block"><div><h2 class="pb-4 pt-2 2md:pb-6 2md:text-center px-1h text-center"><span class="modern-typography inline-block [&_sub]:font-inherit [&_sub]:text-inherit [&_sub]:bg-inherit [&_sub]:bg-clip-inherit [&_sup]:font-inherit [&_sup]:text-inherit [&_sup]:bg-inherit [&_sup]:bg-clip-inherit type-headline variant-h2-52 text-52 lg_up:text-37 custom_xl:text-52 pb-1/6 leading-[1.1] font-bold antialiased [-webkit-font-smoothing:antialiased] [-moz-osx-font-smoothing:grayscale] bg-blue-to-indigo-gradient bg-clip-text text-transparent bg-blue-to-indigo-to-skyblue-gradient !text-[36px] leading-1/1 lg_up:!text-37 custom_xl:!text-52"><span>Our Top Picks </span></span></h2></div><div class="modern-product-grid-block-container-list pb-1/2"><ul class="ob-series-comparison__list-product relative mx-auto grid w-full grid-cols-2 gap-[8px] lg:gap-[32px] 2xl:max-w-[144rem] 2md:grid-cols-4 2md:gap-[14px]"><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/7kLy0f9vWkBY0A8omTy6Wu/1c3a9cf683e4fe4b3d45b5093eb4bbe0/d15d3097-d8f4-4309-ba25-e73dffa4735f-opt.png?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/electric-toothbrushes/oral-b-io2-black-electric-toothbrush-holiday-gift-pack">Oral-B iO2 Black Electric Toothbrush Christmas Gift Set</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/3tPWzukJt7zTblEM7V7Wsp/121faaad3666dae109e48a3ceec0c981/8006530486934_PI.png?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/electric-toothbrushes/oral-b-io9-black-electric-toothbrush-holiday-gift-pack">Oral-B iO9 Black Electric Toothbrush Christmas Gift Set</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/1ULLWQW4R8e67UuwzCN6sj/5a35ad9e13a08d42a7f869943d28a293/image_469.webp?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/kids/oral-b-io-kids-disney-stitch-electric-toothbrush-for-ages-6-with-travel-case">Oral-B iO Kids Disney Stitch Electric Toothbrush + Travel Case</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/1AbU8Gu37JPFnZIEBeO889/72442a1a972d98014daacbb1753d1eba/8006530021647_PI.webp?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/electric-toothbrushes/oral-b-io5-electric-toothbrush-zipper-case">Oral-B iO5 Electric Toothbrush + Zipper Case</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/5Y44DUvdbXGMHry3DAMd6s/0b4c82697696b6b4ff0239f1906bf3b8/96a15699-c87f-4889-a661-f5f79f246c67-opt.png?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/electric-toothbrushes/oral-b-io10-black-and-gold-electric-toothbrush-duo-pack">Oral-B iO10 Black & Gold Electric Toothbrush Duo Pack</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/5CEiVKf0M6aAdS4jYSUD02/2e712012712bb39aa4266f42c7a97914/8006540772461_PI.webp?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/kids/oral-b-vitality-pro-kids-frozen-electric-toothbrush">Oral-B Pro Kids Frozen Electric Toothbrush</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/2JZEWcaEX5KM7jIUhinN9v/2763ec64b53e470a86c49e04b7152a0b/13054482_PI.webp?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/electric-toothbrushes/oral-b-io9-black-onyx-rechargeable-toothbrush-printed-travel-case">Oral-B iO9 Electric Toothbrush + Travel Case</a></div></li><li class="list-none"><div class="flex h-full flex-col items-center p-2 text-center"><img src="https://images.ctfassets.net/bvfblnbzfyak/ObXOtN1siBspSpCHfaBBU/ec283e27e47a0257e97a4b767f03599b/4210201409175_PI.webp?fm=webp&q=70" alt="" width="300" height="300" loading="lazy" class="mb-2 aspect-square w-full object-contain"/><a href="/en-gb/products/electric-toothbrushes/oral-b-io6-black-lava-electric-toothbrush">Oral-B iO6 Electric Toothbrush + Travel Case</a></div></li></ul></div></div>

Real love from real routines.

Amazing! ✨

05/10/2025 by Andrea – Received free product

5.0/5

I started using this just over a week ago and I can't believe the difference in how my teeth and mouth feel. I was quite clearly pressing too hard previously, the toothbrush told me so, how clever? My gums have bled in previous brushes, but this toothbrush guides you on how to brush your teeth effectively and properly! I'm sold, after never having used an electric toothbrush before, I was dubious, but I clearly knew Oral-B had an amazing reputation, so I trusted the brand and I wasn't wrong.

Shop iO3

Love love love it

15/05/2025 by Payal – Received free product

5.0/5

I’ve been using the Oral-B iO2 electric toothbrush and I have to say - I’m genuinely impressed. It’s really easy to use, feels light in the hand, and gives a deep clean without being too harsh. The 2-minute timer is super helpful - I’ve noticed I’m brushing more evenly and for the right amount of time now. My teeth actually feel smoother and cleaner, even compared to my old electric brush. It’s not overcomplicated with settings, which I really like. Simple, effective, and reliable - exactly what I want from a toothbrush. Definitely happy with it so far! 🦷✨

Shop iO2

A toothbrush that finally makes you love brushing

4/10/2025 by Amar - Received free product

5.0/5

I never thought I’d get excited about a toothbrush. But after using the Oral-B iO3, I’ve changed my tune. First impressions: sleek, simple, and surprisingly stylish. The design is clean and modern, with a matte finish that feels premium without being flashy. Cleaning power: like a mini dentist visit, this brush means business. After each use, my teeth feel smooth and polished, like I’ve just had a scale and polish at the dentist. It’s gentle on gums but thorough, and it’s quieter than older electric models I’ve tried. Since switching to the iO3, I’ve noticed less plaque buildup and my gums feel healthier. Even my dentist commented on the improvement during my last check-up.

Shop iO3

The best electric toothbrush yet

4/10/2025 by Toni – Received free product

5.0/5

I have always been a loyal Oral-B electric toothbrush user and never thought my oral hygiene could have been better. Oral-B iO 10 has completely changed my brushing routine. The cleaning power is incredible - my teeth feel like I just came from a professional dental cleaning every single time. The smart charging base with real-time feedback is such a cool feature which was lacking from my previous electric toothbrush. It tells me if I’m brushing too hard or missing spots, which really helps improve my technique. The pressure sensor is super helpful too - it lights up red if I press too hard and green when I’m doing it right. Battery life is excellent (I charge it maybe once or twice a week), and the brush is surprisingly quiet for how powerful it is. I also love how sleek and modern it looks on my bathroom counter. Yes, it’s pricey - but honestly, it feels worth every penny for how clean my teeth feel and how much better my brushing habits have gotten.