How to choose a toothpaste?

Anyone shopping for oral health products today faces an overwhelming array of options. This has made choosing the right toothpaste more complicated than ever.

You listen to your dentist, you’ve done the research, and you think you’ve found the right toothpaste for you, but is your prevention toothpaste really living up to its promises?

Take just a moment to ask yourself if you or your dentist has noticed any of these problems in your mouth recently.

These are all the areas dentists check most:

• Sensitivity

• Gum problems

• Bad breath

• Stains

• Tartar

• Cavities

• Plaque

If you have answered “yes” to any of these symptoms it could be that your current toothpaste isn’t really giving you the protection you need.

The dentist explains:

All of these problems are preventable. If you are brushing your teeth well with an effective multi-benefit toothpaste and visiting your dentist regularly you should not need an additional specialist toothpaste to address these problems.

The reason that many prevention toothpastes fail to live up to their promise is that it is very difficult to effectively prevent all the areas dentists check most from just one product. In addition, when specific problems arise, the specialist products designed to address them might not be so effective at preventing other problems.

The latest break-through ingredient in toothpaste is called Stannous. Scientists have known about the benefits of Stannous for the past 50 years but never managed to successfully use it in a toothpaste. This powerful ingredient delivers numerous oral health benefits at the same time, but only the experts at Oral-B have the technology to optimize and fully unlock its benefits.

This Stannous Complex formulation remains exclusive to the Oral-B brand and is the key ingredient of Pro-Expert All in One. No other toothpaste protects more of the areas dentists check most.