Oral-B Pro-Expert All in One is a toothpaste on the UK market that protects and helps maintaining the overall health of the mouth.

This toothpaste is endorsed by dentists because Oral-B Pro-Expert offers protection to help prevent possible treatment during check-ups.

The Oral-B Pro-Expert toothpaste combines three powerful ingredients, stannous chloride, sodium fluoride and a specific Polychelation Technology which address the seven areas dentists check most to help people achieve healthy, beautiful teeth:

• Fights Plaque Build-up on Teeth - > Healthier gums

• Provides Tartar Control - > Clean, slick teeth

• Helps Prevents Cavities - > Happier visits to the dentist

• Helps Fight Gum problems - > Healthier gums

• Freshens Breath - > Clean and fresh feeling throughout the day

• Protects from Sensitivity - > Less sensitivity pain when drinking or eating

• Gently whitens Teeth -> Whiter, brighter smile

Through its new advanced toothpaste formulation Oral-B Pro-Expert toothpaste creates a protective shield around the teeth and gums. During brushing the paste distributes key ingredients throughout the mouth. The new combination of Stannous Chloride and Sodium Fluoride:

• Helps guard teeth against cavities, gum problems and enamel erosion as well as fighting plaque build-up on teeth and bad breath

• The fluoride helps prevent cavities by slowing the breakdown of enamel and speeding up the remineralisation process.

• The Stannous kills some of the bacteria associated with plaque build-up on teeth, gum problems, cavities and bad breath.

• The Stannous helps fighting gum problems by inhibiting growth of plaque bacteria

The Polychelation Technology:

• Stabilises the stannous complex, providing effective antibacterial protection to freshen breath, while preventing stains.

• Whitens teeth by removing surface stains on teeth and creating a protective barrier to prevent new stains from forming.

Oral-B Pro-Expert alternate toothpastes:

PRODUCT FACT SHEET

To help target specific dental needs, Oral-B has also developed three alternative toothpastes to the Pro Expert All in One core product. These are BAM Pro-Expert Enamel Strengthening; BAM Pro-Expert Gum Protection and BAM Pro-Expert Sensitive.

Each toothpaste has different formulas that address specific dental areas:

Oral-B Pro-Expert Gum Protection toothpaste

• An innovation for gum protection from Oral-B

• Active ingredients: Stannous Fluoride and Sodium Hexametaphosphate

• Stannous Fluoride helps control plaque and gum problems, protects against cavities, freshens breath and protects against hypersensitivity by blocking dentin tubules

• Sodium Hexametaphosphate helps preventing tartar formation by capturing Ca ions, helps reducing tartar formation by keeping plaque buildup on teeth soft, and helps maintain the natural whiteness of your teeth. It also helps prevent stain formation through a protective shield

Oral-B Pro-Expert Enamel Regeneration toothpaste

• Designed to deliver enamel care and tooth cavity protection benefits, protecting the enamel from both the inside and outside

• Active ingredients: Sodium Fluoride, Stannous Chloride and a Polychelation Complex work to fight cavities, tartar buildup on teeth and stains and provide enamel protection from erosion

• The Stannous protects enamel from erosive attacks from drinking and eating

• The Polychelation Technology stabilizes the stannous complex, providing effective antibacterial protection to freshen breath, while preventing stains on teeth.

Oral-B Pro-Expert Sensitive toothpaste

• Delivers cavity protection benefits while protecting from tooth sensitivity

• Active ingredients: Posassium Nitrate and Sodium Fluoride

• Potassium Nitrate works to protect from sensitivity

• Sodium Fluoride works to help prevent dental caries