Our goals are to improve oral health in children from 11 to 17 years old, and provide them much-needed and valuable access to oral care education and free dental treatments. Treatment includes curative and preventive care as well as any necessary dental procedures and educational information. To date, we have helped over 20,000 children have access to free dental evaluations and treatments and worked with more than 5,000 dental professionals as volunteers who make this program a success.
3. US: Healthier Moms Stronger Babies
Focus: Professional Support and Education & Access to Dental Care in Underprivileged Communities
Lack of regular oral care hygiene and routine professional oral care check-ups among pregnant women has been linked to pre-term births according to recent studies. This connection is quite significant given the current preterm birth rate in the U.S. is 11.5 percent and preterm birth is #1 cause of infant death in the U.S. Given these very serious statistics, Crest and Oral-B recognize the responsibility they have to raise awareness and educate the public about the connection between oral health and preterm birth.
In 2015, Crest & Oral-B partnered with the March of Dimes, a national organization whose mission is to improve the health of babies by preventing birth defects, premature birth and infant mortality, to create the Healthier Moms Stronger Babies initiative. This initiative helps women who are pregnant or considering getting pregnant make a positive, intentional and sustained change in their oral health, including getting regular professional check-ups and using products such Crest Pro-Health toothpaste and mouthwash, which have ingredients that fight gingivitis.
To kick off the partnership, P&G involved its employees to spearhead outreach programs including building and distributing oral care kits for expectant moms that contain Crest and Oral-B products as well as educational materials to local pregnancy centres. The program also engaged medical professionals where oral care kits were distributed to dentists and hygienists for expecting mothers. To date, more than 6,000 oral care kits have been distributed. Many other initiatives are expected for the Healthier Moms Stronger Babies program including expanding oral care kit distribution and providing education classes at hospitals focused on Oral Health & Pregnancy to OBGYNs and OBGYN nurses.
4. Panama: National Health Journeys
Focus: Access to Dental Care in Underprivileged Communities
With over one million people in Panama living below the poverty line, access to basic medical care, including oral care, continues to be a challenge. As one of the worldwide leaders in oral care, P&G is committed to helping provide oral care resources to those who need it most. P&G, Panama´s Board of Health and United Way Panama partnered on National Health Journeys, a program to improve oral health in Panama by providing access to education and health products at participating schools in underprivileged communities. To date, we have provided more than 1,000 children with oral care assistance through National Health Journeys, with goals to reach many more children in the future through this ongoing program.
5. Korea: Collaboration with Lotte Mart
Focus: Oral Health Education for Underprivileged Children
P&G remains committed to the needs of children living in South Korea who have limited access to adequate dental care and education. In 2015, we worked in close collaboration with Lotte Mart, South Korea’s leading discount store, to provide much-needed oral care treatments, education, and products to underprivileged children. Through the program, Oral-B offered a range of preventive and diagnostic services including dental exams and educational sessions.
P&G hosted dentists and hygienists to examine children’s oral health and apply fluoride to their teeth. During the educational sessions, children learned how to brush correctly, how to keep their toothbrushes clean, and how important it is to maintain good oral hygiene. All children who participated in these programs were given Oral-B Stages products and Oral-B CrossAction toothbrushes to make sure they had the tools at home to follow the steps they learned at the events.